What’s the story?

AngusPRO are a group of New Zealand Angus studs that encompass over 40% of New Zealand’s registered Angus cattle. These studs have united and made the shift across the ditch, to join the progressive governing body that is Angus Australia. Angus Australia pride themselves on their quality of leadership in the delivery of innovative programs that will enhance and promote the value of Angus cattle and beef.

Everyone in the industry knows that profitability within a cattle system can be improved by making educated predictions with factual data. It’s scientifically proven. While ensuring cattle are of sound structure and are quiet in nature, the additional use of science and genomics can assist in viewing what’s under the skin of an animal, providing an insight into what future progeny will look like, grow like, breed like and essentially, eat like.

By shifting to Angus Australia, AngusPRO have opened the gateway to technological and education facilities for the studs involved and their clients that are second to none. In what may seem like an administrative shift, we’re all gaining a support network of 30-odd staff, countless educational documents and webinars, training sessions, technological tools, extensive research and continuing breed development. And that’s just the tip of the iceberg.

Angus cattle are the backbone of the New Zealand beef industry. In the commercial environment they’re expected to survive. Amid winter conditions of driving rain and inches of snow they will forage and not only survive, they will thrive. It’s in their DNA.

When stud females are mated as heifers, this replicates the commercial farming model and improves overall fertility within the herd. Increased profitability is therefore bred into those progeny, so to speak. EBVs are the best available tool we have in predicting future progeny and when stud breeders use technologies such as HD50k and Angus GS, the accuracy of EBVs and Indexes is increased.

Angus Australia is focused on supporting the genetic improvement of Angus cattle. Their Angus.Tech suite includes a range of software tools and technologies, such as Angus SELECT, which has been developed to support members in improving the profitability of Angus genetics within the beef supply chain, by assisting with the identification of those genetics that are most aligned with their breeding goals and objectives.

While increased profitability for the client is at the forefront of our AngusPRO members’ aspirations, producing the finest grass fed eating experience for the end consumer is absolutely imperative. This is their ultimate focus.

Maintaining high standards of sustainable farming practice to ensure the land is enhanced for generations to come is of course, part of daily life for the AngusPRO team. The environment here in New Zealand must be nurtured, with clear water in the streams and rich soils underfoot. It should go without saying that animal husbandry is paramount. These ideals and quality grass fed Angus beef go hand in hand for the end consumer.

Although we are a newly formed entity, many of the studs represented have stood the test of time. They are the perfect synergy of old school reputability and new school technique.

AngusPRO are committed to bettering Angus cattle within the New Zealand beef industry and ensuring Angus is the tastiest beef on everyone’s lips.